United States securities and exchange commission logo November 19, 2021 Steven Yi Chief Executive Officer, President and Director MediaAlpha, Inc. 700 South Flower Street Suite 640 Los Angeles, CA 90017 Re: MediaAlpha, Inc. Registration Statement on Form S-3 Filed November 12, 2021 File No. 333-261027 Dear Mr. Yi: This is to advise you that we have not reviewed and will not review your registration statement. Please refer to Rules 460 and 461 regarding requests for acceleration. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Please contact Eric Envall at (202) 551-3234 with any questions. Sincerely, Division of Corporation Finance Office of Finance