United States securities and exchange commission logo March 11, 2021 Tigran Sinanyan Chief Financial Officer and Treasurer MediaAlpha, Inc. 700 South Flower Street, Suite 640 Los Angeles, CA 90017 Re: MediaAlpha, Inc. Draft Registration Statement on Form S-1 Submitted March 5, 2021 CIK No. 0001818383 Dear Mr. Sinanyan: This is to advise you that we do not intend to review your registration statement. We request that you publicly file your registration statement no later than 48 hours prior to the requested effective date and time. Please refer to Rules 460 and 461 regarding requests for acceleration. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Please contact Eric Envall at (202) 551-3234 with any questions. Sincerely, Division of Corporation Finance Office of Finance